Have you ever wondered why some people can quit drinking easily whilst for others it seems impossible?
There is a lot of debate surrounding the topic of alcohol addiction and whether it should be classified as a disease.
Some people believe that alcoholism is a result of genetics or other outside factors, while others insist that it is a choice that individuals make.
What if it’s neither?
What if you’ve been conditioned and brainwashed into drinking and the only way you can stop or cut down is if you change your programming?
I know many of you are thinking I am some sort of nutter right now. But hear me out. In this article, we will explore both sides of the argument and come to our own conclusion on the matter.
Alcoholism is a very real and serious problem. It can lead to financial ruin, job loss, relationship problems, and even death.
However, just because something is a serious problem does it mean that it should be classified as a disease? There are studies supporting both viewpoints.
The general definition of alcoholism also known as alcohol addiction, is a chronic disease of the brain that’s characterised by compulsive decision-making, impulsive behaviour and relapse.
It’s triggered by genetic and environmental factors, and it causes biological changes in the brain that make abstaining from alcohol nearly impossible without medical treatment.
Medical Intervention
If you think of Alcohol Addiction as a disease and accept the definition, then most people will tell you that the only way to get rid of or cure this condition is by going through doctors and drug companies. This is a big win for drug companies who stand to make a lot of money from treating alcoholism and alcohol-related problems.
I wrote a short article on 3 unconventional approaches which you can read here.
According to the WHO, there are 3.3 million alcohol-related deaths worldwide as well as a significant impact on the disabilities and poor health of millions of people. Overall, harmful use of alcohol is responsible for 5.1% of the global burden of disease.
Many professionals seem convinced we are never really free from alcohol addiction, instead we remain in remission (or “in hiding”) until the day comes when treatments fail or something else happens, which causes us to reach for the booze again.
We are never cured. We are all just waiting for our next relapse!
My friend believes in all these things too. He also says if either one of us falls back into addiction again, he’ll feel worse than before because now his soul has been taken away from him yet again.
Conditioning & Brainwashing
So, if alcoholism is not a disease, what is it?
Many experts believe that it is a choice and that individuals have free will. But is that really true?
Like it or not, we are all conditioned, so whether we have freedom around alcohol has to be questionable.
We are conditioned by our parents, by our teachers and schools, by society as a whole and by advertisers. You may think that you haven’t been conditioned when it comes to alcohol, but that is highly unlikely.
It’s harsh to say, but like a pedophile grooms kids, you’ve been groomed to accept alcohol. To give you some perspective take a look at the list below to see just how often you are encouraged to drink alcohol.
- Birth of a baby
- Announcement of a pregnancy
- Getting a job
- Leaving a job
- At a wake
- Celebrating the new year
- Celebrating your birthday
- Celebrating the birthday of a friend
- Moving house
- Buying a house
- Valentines day
- Graduating from university
- Going to university
- Getting engaged
- Getting married
- Getting a pay rise
- Being made redundant
- Christmas day
- Thanksgiving
- Having some good luck
- Relaxing on the beach on holiday
As you can see from this very tiny list, we have been conditioned to drink at every conceivable, possible life event. But this list is only the tip of the iceberg, because when you are a drinker, every day is a drinking day and every event, happy, sad or indifferent is a cause to raise a glass.
That, my friends, is conditioning.
I’d like to tell you a story about how easy it is to condition people. It’s a story about a famous American called Edward Bernays. He is known as the ‘Father of Public Relations’ and he was a nephew of the great Sigmund Freud.
Conditioning America
Bernays manipulated people on a large scale to change and influence their behaviour, and in doing so, boost the profits of his clients.
He is credited with manipulating American women into taking up smoking.
His client, Lucky Strike, wanted to expand their market and get women to smoke. There were a number of problems, the biggest being:
- Women didn’t like the green colour of the packet.
- Women didn’t like smoking.
- They weren’t allowed to smoke in public and in some states; it was illegal.
Bernays jumped into action and in less than 5 years, he had overcome all of those problems and manipulated women into smoking with a passion.
With the help of editors at Vogue and Harper’s magazine, women were sold on the concept that green was the new black.
A few top designers were brought in to produce outfits in the same shade as the Lucky Stripe packet to help condition women into accepting & liking the colour. By 1934 Bernays had created the Green Ball for top socialites to show off their green outfits and smoke their Lucky cigarettes.
To counter the problem of women not being allowed to smoke in public, he arranged for his secretary Bertha Hunt to step out from the New York Easter Parade of 1929 and brazenly light up in front of the press. They had been warned in advance of her activities and were ready to photograph the shocking behaviour. They had also conveniently been given leaflets supporting the cause.
It didn’t stop there.
He sponsored groups of debutantes to stand on street corners and light up their “torches of freedom” in this way, making smoking socially acceptable. And then in a stroke of genius he encouraged women to reach for a cigarette instead of a sweet so they wouldn’t get fat.
Job done!
His campaign had a massive impact and sales of cigarettes skyrocketed to $40 billion in 1930, compared to 14 billion 5 years earlier.
That’s how easy it is to condition a nation.
Changing Your Programme
You can re-programme yourself.
When you start to stop and question what is happening around you, you can take back your power.
Just by becoming aware of how much you are being conditioned can help you start to re-programme yourself and make better choices.
The most important thing to understand is that you now have a choice. You can choose to buy into the bullshit conditioning or you can choose to say no.
If you have counted the hours, days and minutes, you’ve been alcohol free in the past. Try a new approach. Don’t make alcohol the focus. Instead, focus your attention on what really matters — your conditioning.
Stop counting how many drinks you’re having. Instead ask better questions and figure out what’s prompting you to drink.
For example, when I used to sit down to watch Netflix, I began to notice just how often my favourite characters were drinking. They were consuming vast amounts of booze, yet I never saw them drunk, they never slurred their words and they never got hangovers. And if someone else got drunk, they were always disgusted.
You could argue that it’s all just fantasy; we know it’s not real. However, we learn by copying others. Watching other people drink will also make you want to drink, unless you become aware of it.
You are going to want to drink with them because that’s how you’ve been conditioned. When they say they need a drink and take a big, long slurp, you will want to do that too.
Instead of reaching for the booze, stop.
Switch focus.
When you focus on the booze, you are constantly thinking about it. But when you change focus and count how many times you are shown alcohol, you can start to understand just how much you are being influenced to drink.
When you understand this, you can make better decisions and choices. You can take control and responsibility and make a conscious choice. You can decide if you really want to give your hard earned cash to the fat cats in the alcohol & advertising industry.
No One Size Fits All
Finally, don’t beat yourself up if you have tried and failed to quit drinking.
Keep going because there is no one size fits all and now that you have some extra information, you are better prepared to reach your goals.
Alcoholics Anonymous founder Bill Wilson once said,
“No one ever got sober by accident.”
This implies you have a choice. Now you have more understanding of conditioning you have more power to make a change in your life.
There are many factors that can contribute to someone’s decision to become sober, but ultimately it is up to the individual to make that choice.
If you or someone you know is struggling with alcoholism, know that there is help available. There are many resources out there to support you on your journey to sobriety. Remember, recovery is possible for anyone who is willing to make the choice to get sober.
Live Strong, Love and Be Sober!
Join the Sober Revolution and sign up for our newsletter Here
More Quit Lit to keep you sober
kick alcohol with these 3 unconventional approache
3 things you stop doing when you give up alcohol
3 essential quit drinking strategies for self medi
Leave a comment Like Back to Top Seen 839 times Liked 0 times
Recent Posts
Caryn G | 22nd January 2025 | psychology & Mental health
Ashamed of your drinking habits and feeling like a spectacular failure? Maybe you’ve tried to quit many times but failed dismally. You’ve promised not to drink, only to cave in as soon as someone suggests a quick one. Maybe you didn’t need to be persuaded; you drank just to be defiant and bloody-minded and say “f**k it” to the world and all those judging you. I went down that road many times. It was a road full of potholes, and I fell in every damn one of them. Until one day, I woke up and knew which way to go. I knew how to avoid the potholes or jump out of them if I needed to. I would promise not to drink, and then 10 minutes later I had a glass of wine in my hand. Ashamed of your drinking habits and feeling like a spectacular failure? Maybe you’ve tried to quit many times but failed dismally. You’ve promised not to drink, only to cave in as soon as someone suggests a quick one. Maybe you didn’t need to be persuaded; you drank just to be defiant and bloody-minded and say “f**k it” to the world and all those judging you. I went down that road many times. It was a road full of potholes, and I fell in every damn one of them. Until one day, I woke up and knew which way to go. I knew how to avoid the potholes or jump out of them if I needed to. I would promise not to drink, and then 10 minutes later I had a glass of wine in my hand. Two mouthfuls later and I’d be shaking my head in disbelief and beating myself up for being a bloody-minded idiot and failing spectacularly. I’ve been sober for over 3 years and although I‘ve kicked alcohol, some of the old loser habits still linger. Take last night, for example; I know I should cut down on my sugar intake and give cakes and chocolates a wide berth. I thought about all the sugar I was consuming as I stuffed a sweet mince pie in my mouth. Then I thought, “Sod it!” and shovelled in another one. I didn’t need it, I didn’t want it and It didn’t make me feel good. I wasn’t happy. I was just miserable and disappointed in my failure. I felt sad and depressed as I realised I had kicked the drink but the old self-destructive habits still lingered. I was still failing. Was I addicted to failure? I mused. Maybe this is you. Maybe you feel like you no longer enjoy drinking; you don’t really want it, but you keep drinking anyway. It’s just what you do. Or, maybe you’ve quit but you’ve replaced alcohol with ice cream, cakes, chocolates and sweets and now you’re having a hard time quitting them. So what should you do when you’re addicted to failure? Understanding the Fear of Failure The fear of failing can be paralyzing. At worst, it could prevent you from doing what’s needed to quit drinking altogether. When we can understand a bit more about the psychology of our fears, we can take one giant step towards conquering them. Here’s a little insight into why we find it hard to succeed. Past Experiences: Previous attempts that ended in failure are often used by the subconscious to create negative narratives. We end up talking ourselves out of success and into failure. That nasty little voice in your head kills your chances before you even try by using phrases like these:- You can’t do it. You always fail. You only lasted 20 minutes last time! What makes you think it will work now? Your subconscious will use these phrases to convince you it’s useless to try. If this happens to you try flipping the script and ask empowering questions like, “How can I make it work this time?” Self-Doubt: Constantly battling negative thoughts about your abilities can undermine your confidence. When this happens it’s like you lose the will to live. You become so down that it seems pointless to even try and climb out. As my mum used to say when anything dented he...
Caryn G | 23rd December 2024 | psychology & Mental health
Mulled wine, the sound of clinking glasses, the joyous chatter of family and friends gathered together; this is the Christmas and New Year movie I played in my head for decades. While many looked forward to indulging in seasonal drinks, I found myself grappling with a growing desire to step away from alcohol — particularly during Christmas and the New Year. The urge to quit drinking was strong, but the pressure of societal expectations weighed heavily on my shoulders. My gut was screaming to stop the madness whilst my body yearned to wake up alcohol-free, feeling fresh and relaxed. But, if I stopped drinking at this festive time, wouldn’t it make me the world’s biggest party pooper? The Hangover Cycle I remember waking up on Boxing Day every Christmas with a heavy head and a mouth like sandpaper. The memories of the previous night’s revelries often blurred together as I sifted through the detritus of half-hearted attempts to enjoy myself. Each year, I vowed that this would be the last time I overindulge, yet the allure of festive cheer and the clinking glasses beckoned. The promise of laughter and merriment twinkled like a shining star in the night. Its brightness eclipsed the reality of hangovers — those grotesque mornings spent nursing a bad gut and bleary eyes. I was tired of looking in the mirror at someone who was a stranger to me. A person I despised for being weak and pathetic unable to control her drinking. I wanted to be someone else. Someone vibrant and healthy, not perpetually worn down, looking and feeling like it’s an effort to live. Never Happy After Alcohol? Beyond the immediate effects of hangovers, I came to realize how alcohol impacted my physical and mental health. Alcohol wasn’t just a temporary thrill; it wreaked havoc on my gut, disrupting digestion and leading to uncomfortable bloating, I was sure I would explode if someone were to stick a pin in me. Each drink chipped away at my well-being, leaving me feeling sluggish and unsatisfied. The late-night snacks and posh dinners that accompanied my festive drinking only amplified my discomfort. The days following a night out were filled with regret; not just because of the hangover but there was a growing sense of failure and a total disillusionment with my lack of self-discipline. The relationship I had with alcohol felt increasingly toxic. I wanted to break free from its chains, but the thought of refusing a drink brought a wave of anxiety that seemed to multiply during Christmas gatherings. It wasn’t merely the binge drinking that was tugging at my conscience; it was that desperate feeling of wanting to enjoy the festivities while simultaneously wishing to uphold my commitment to sobriety. Is There A Party Pooper In The Room? One of the most significant barriers to sobriety during the holidays is the fear of judgment from others. Christmas celebrations are inherently social, and alcohol is the lubricant that keeps the wheels of this societal fun turning. When I first quit, I worried that refusing a drink would lead to embarrassing questions or accusations of being a spoilsport. I had to face the wrath of the drinkers who could smell my vulnerability and susceptibility to alcohol. Comments like, “Oh, come on! Just have one!” or “You’re no fun anymore!” rang in my ears and if I’m honest, they hurt. I felt like I was an outsider and I didn’t belong. The thought of disappointing friends and family is daunting. I didn’t want to be that person who ruined the good times for everyone else, I didn’t want to be a party pooper. I had spent years learning how to fit into society and drink with the best of them, yet I knew that true fun shouldn’t revolve around alcohol. I’d witnessed my close friends’ reactions to others declining drinks — those confused lo...
Caryn G | 28th August 2024 | psychology & Mental health
You might think that the hardest part of quitting is missing alcohol. You would be wrong! There’s a dark side to being sober that people rarely talk about. The truth is, it can be uncomfortable being sober. There are all sorts of shadows lingering in the darkness waiting for you when you finally get sober. But it’s ok because if you were strong enough to decide to get sober, you’re strong enough to deal with the shadows. After all, everyone needs a hero’s journey because without one there is no happily ever after. “The privilege of a lifetime is being who you are.”― Joseph Campbell There are some dark shadows on the road to lasting sobriety. They’re not easy to deal with but that’s ok because facing them is easier and better than waking up every day feeling guilty because you broke your promise not to drink. It’s better than looking like you’ve been hit by a sledgehammer. Or worse still, wondering when it would be a reasonable hour to have a quick snifter or the hair of the dog. The Shadow of Grief The first shadow you’re going to have to deal with is the loss of your best friend. No, actually I’m wrong. The first uncomfortable truth is realising that alcohol was your best friend! That’s just not an easy truth to swallow. It can be shocking to discover that the only genuine attachment you have developed in your entire life is an attachment to alcohol. Booze, the only thing in your life that you loved and liked. Hell, you don’t even like or respect yourself because if you did, there is no way you would abuse your body, neglect your health or feed your soul with the rotting breadcrumbs of a life badly lived. When you realise that you no longer have a best friend, you’re going to experience feelings of grief. I want to be transparent here, because I believe if you know what to expect, then it’s less scary. You are going to realise just how big a deal alcohol was in your life. Not being able to drink or go out boozing is going to create a huge void which you will have to fill. You will feel like you have lost a loved one and for some of you it will hurt like hell. The good news is now that you are no longer a slave to alcohol, you get to choose what and who you fill that void with. This is harder than it sounds, so start with yourself. Make an effort to love yourself, rethink your values and create a better you. To give you some context, since I quit drinking alcohol I have started running, and I have taken myself from the couch to 5k. I’ve set up a niche website and learnt new skills and I’ve made an effort to stay connected to people who I want to be around. Not people who just happen to be in a bar and who also like drinking. Life get’s better without alcohol. Much, much better! The Shadow Of Stunted Growth Once the alcoholic haze has lifted and you realise that you can no longer rely on alcohol to numb the pain or help you make stupid, irrational emotional decisions. You’re left with only one option: face your problems and feel all sorts of negative emotions in their true, raw form. Indecision, confusion, fear, hate, anger. For the first time in your life, you are going to understand that you are an emotional retard who has never learnt the skills needed to deal with life without alcohol. But like everything on this journey, there is a massive upside. In this case, it’s the chance to rebuild your life. You get a chance to make better decisions, to learn new supporting skills, and to learn how to navigate confusion and uncertainty. Making better decisions is a skill, negotiating pain is a skill. All it takes is a little guidance and a bit of patience. The Shadow of The Reckoning Once your mind and body are at peace and your subconscious figures out you are stable, it’s going to start bringing up past traumas. I won’t lie. This can be quite a shock when it starts to happen. Both my friend and I went through this at the same time, so we were able to ...
Caryn G | 05th August 2024 | Health
Welcome to Join Sober: Your Guide to Thriving in an Alcohol-Infused World Welcome to Join Sober! If you have ever felt like you are swimming upstream in a culture completely obsessed with drinking, you are in the exact right place. This website is your dedicated sanctuary—a space filled with raw, unfiltered, and life-changing Quit Lit designed to help you reclaim your power, break free from the trap of alcohol, and finally start living the life you aspire to. Whether you are here because you are starting to question your relationship with alcohol, looking for actionable ways to stop, or seeking a massive upgrade in your personal growth, sobriety and happiness are closer than you think. It’s time to join the Sober Revolution. What You’ll Find on Join Sober To help you navigate your journey, our articles are grouped by exactly how you are feeling and what you need right now. Dive into our core pillars to get started: 1. Brutal Truths for the Sober Curious Before you can change your habits, you have to smash through the denial. In this section, we dive into the unvarnished realities of alcohol. We explore the profound impacts of drinking on your Physical Health—from disrupted sleep to toxic inflammation—as well as the deep Mental Health & Psychology of addiction, exposing the chemical anxiety ("hangxiety") and dopamine crashes that alcohol leaves in its wake. If you are ready to see alcohol for what it truly is, start here. 2. Strategies to Quit When you are ready to put down the glass, you don't need vague inspiration—you need practical, real-world tactics. This section is packed with actionable roadmaps and immediate coping mechanisms to help you survive the early days, set firm boundaries, and take back control of your life. 👉 Get started right now: [3 Essential Quit Drinking Strategies for Self-Medicating With Alcohol] 3. Dealing with Failure & Setbacks Let's be completely honest: recovery is rarely a straight line. If you have stumbled, relapsed, or felt the crushing weight of falling off the wagon, you are not alone, and you have nothing to be ashamed of. This corner of the site focuses heavily on emotional resilience and Self-Improvement. We unpack the psychological traps of shame and give you the tools to treat yourself with compassion, dust yourself off, and turn a setback into a setup for long-term success. 4. Life After Alcohol Sobriety isn't about deprivation; it's about absolute freedom. Here, we celebrate the incredible rewards of long-term sober living. We talk about navigating Sober Relationships, handling peer pressure at social events, finding your true identity, and building a meaningful life that you don't feel the need to escape from. 👉 See what's waiting for you: [1 Thing You Notice Once You Stop Drinking] Shift Your Mindset & Take the First Step The hardest part of giving up alcohol isn't changing what is in your glass—it’s changing how you think. If you want to successfully quit drinking for good, you have to stop viewing sobriety as a punishment and start viewing it as the ultimate promotion. 👉 Read our guide on how to flip the switch: [Use This Mindset Shift If You Want to Quit Drinking] Your sober journey begins the moment you decide you've had enough of living in a fog. Explore our Quit Lit, find the stage that matches your heart today, and let's build your alcohol-free dream life together. 🚀 Join The Sober Revolution Here ...








